Cory Davis
MC Contributor/Staff Writer
Fashion trends come and go but great style lasts forever.
Henry Goss, a fashion-forward student on the campus of Jackson State University is known by many for his participation in student government and political activism on the campus. However, others recognize him for his meticulous attention to detail in his style of dress, or as he puts it, his ‘Amazin Style’.
Goss, a senior mass communication major from Jackson, Miss., is a budding fashion designer who has been creating edgy and eye-catching fashion, including: eyewear, stylish ties, tailored accessories, men’s wear and everything in-between.
Goss turned his vision and sense of fashion into reality with the launching of his very own fashion brand, Amazin Style, in early 2015. Getting his inspiration from articles, books, magazines and friendly advice, Goss took the initiative to fully pursue his passion by creating his own brand.
“I remember as a kid, I would always look into different magazines and stuff . . . GQ Magazine was my favorite,” said Goss. “Around my 16th birthday, my mother got me a yearly subscription for GQ Magazine and that really sparked my interest.”
Goss uses social media as one of his main marketing strategies. He utilizes social media platforms such as Facebook, Twitter, and Instagram to connect with his audience and promote his business. In addition, Goss has also developed his own website where consumers can purchase merchandise.
“Social media has really contributed to the success of my brand. When I post things to my social media, it usually gains attention from my followers and they get intrigued by my brand,” said Goss.
The Jackson State senior also feels that word-of-mouth has been very great advertisement for his business, as each happy customer can steer dozens his way.
“Once people started buying into the brand, they would tell their friends about my line, or sometimes they would repost and share my statuses. More people want to get engaged and that usually attracts more business for me,” said Goss.
He added: “When I first started, I honestly did not expect my brand to be this big nor did I expect to see people outside of Mississippi supporting me, but to see the way that others are being supportive shows me the true potential that I have when it comes to my business.”
Believing that you can reach your goals and attain your dreams with hard work, determination and talent, Goss hopes his story will encourage youth to be more open minded to becoming an entrepreneurs.
“You don’t have to wait until you are an adult to become an entrepreneur. If you are seven years old and operating your own lemonade stand, then you are an entrepreneur,” Goss said.
Goss believes that every dream, no matter how big or small, has a beginning. One simple task he teaches young men is how to properly tie a neck tie. He believes this small accomplishment, while seeming so small to some, is often the first step to teaching young men to take pride in their appearance.
For more details about Amazin Style, please visit www.amazinstyle.com or @amazinstyle on Instagram, or contact him by email amazinstyle1@gmail.com
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