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Avi\u2019Yam Jordan
\n<\/strong>MC Practicum Student
\n<\/strong>Staff Writer<\/strong><\/p>\n

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Building your brand, breaking news and being responsible are three Bs of social media that a few prominent journalists use to stay on top of their game.<\/p>\n

HBCUs from all over the region congregated at Prairie View A&M University in Houston, Texas to receive a multitude of precious gems about how to become successful in the highly competitive journalism field.\u00a0 Students left with more than knowledge of profession, but received awards, networking contacts and portfolio critiques.<\/p>\n

Be persistent but not annoying, go the extra mile, know the terminology and current events or finding a job will become a challenge.\u00a0 CBS TV gatekeeper Charles E. Williams Jr., says, \u201cIf someone does not know their terminology they would not get a call back.\u201d\u00a0 In the seminar, \u201cFaces Behind the Lens: The Unseen Jobs\u201d journalist tell students that people will always know who shows up and who slacks.\u00a0 Watching credits, looking up the names in positions you are interested in and contacting leaders of organizations through linked in are promoted ways students can create their own opportunities.<\/p>\n

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Journalism skills are a great asset in Hollywood.\u00a0 Los Angeles film and television writer Kristen V. Carter tells students that you have to be the hungriest, be willing to give and receive and allow that energy to reciprocate.\u00a0 \u201cResearch people and get to know their story.\u00a0 Invite them out for coffee and take an informational.\u00a0 Rather than ask them for a job like everyone else, listen to their journey to get where they are.\u00a0 You can start your career as a freelance journalist.\u201d<\/p>\n

The abundance of knowing how to write, edit, take quality photographs, make videos, shoot and anchor are worth more than a pretty face in the media.\u00a0 Social Media and cell phone use are at an all time high, however in Multimedia and Mobile Journalism seminar, students were told to get out of the habit of posting selfies and to post news.\u00a0 \u201cThe more you know, the marketable and indispensable you become.\u201d says ABC-13 reporter Richard White.<\/p>\n

There is a thin line between being competitive and being cutthroat.\u00a0 Melanie Lawson, ABC Anchor tells students that you will not get a job by having nice hair, nice clothes or by looking pretty by merits.\u00a0 \u201cConstantly update your portfolio, put it together immediately,\u201d says Lawson. \u201cDon\u2019t wait for a phone call, be their an be ready to work.\u00a0 Do more than expected.\u201d<\/p>\n

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Creating partnerships and barter agreements are strong ways to build a successful team.\u00a0 In the Entrepreneurialism in the Mass Media Industry seminar the values of owning, publishing and copyrighting are the best ways to create a trademark.\u00a0 \u201cIf you own something, it will pay you forever.\u00a0 LLC separates rather than Incorporated, with LLC you are the face of your business.\u201d Says Todd Smith, publisher of Regal Magazine.<\/p>\n

Networking is key, persistence can find a job and consistency can maintain a career.\u00a0 To not undercharge and know the value of one\u2019s work is another lesson that was learned during the HBCU Media Conference.\u00a0 The experience of attending was engaging, informative and invaluable.\u00a0 To discover that Hollywood is not black and white but green provided insight that it\u2019s not about the appearance but someone can bring to the table.\u00a0 Valuable knowledge from renowned journalists provided aspiring HBCU students the tools and opportunities needed to reach for the stars and become successful.<\/p>\n

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