<\/a>Ashley Hulitt
\n<\/strong>MC Contributor\/Staff Writer<\/em><\/p>\n

\u201cLiving in a dirty world with a pure heart birthed Dirty Hearts Apparel,\u201d said James Smith, fashion designer and budding entrepreneur.<\/p>\n

Smith wants all who see his collection to feel as if they must have one of his unique fashion pieces.<\/p>\n

Smith\u2019s Dirty Hearts brand brings to life his struggle for acceptance as his emblem of love with a large X marked through it, expresses his feelings.<\/p>\n

Smith, born and raised in Jackson, Miss., started the Dirty Hearts t-shirt company in 2013.\u00a0 His t-shirts have now become one of the most popular and sought after fashion items for many in Jackson.<\/p>\n

\u201cDirty Hearts Apparel is a brand I established based on the feeling of love.\u00a0 \u2018No love\u2019 doesn\u2019t necessarily mean I don\u2019t have love in my heart, it\u2019s just the process between finding love and letting your guard down while doing so,\u201d said Smith.<\/p>\n

Smith explains how the concept began.<\/p>\n

\u201cWell, I had the dream of Dirty Hearts a long time, so I saved up and started off by working at a t-shirt place at the mall.\u00a0 I wanted Dirty Hearts to make a statement for males and females,\u201d he said.<\/p>\n

Quinika Dubard, better known as \u201cKodak\u201d has been wearing \u201cDirty Hearts\u201d gear since this past year. \u201cI always go to Jay Five when I need something quick and easy to put on, I like the fact that I can tell him exactly what I want on my shirt with the Dirty Hearts symbol included and it just goes from there.\u201d<\/p>\n

Smith explained how he always has to stay ahead of his game.<\/p>\n

\u201cI like to collaborate with my customers, let\u2019s put our ideas together and make something happen in these shirts,\u201d said Smith.<\/p>\n

Amber Ferrell, a junior at Jackson State University had a lot to say about Dirty Hearts.<\/p>\n

\u201cI was going through a break-up and decided to go out to enjoy myself, and I thought to myself what better way to wear my feelings. James had this one shirt, I remember it was black and red with white trimmings on the letters and it read Straight Outta Love,\u201d said Ferrell who stated that it described how she felt at the time.\u00a0 \u201cI went out with that shirt on and everyone was asking me where I got it from.\u201d<\/p>\n

Dirty Hearts is more than just t-shirts; you can also get shorts, baseball jerseys, etc. Smith said he is working on everything one day at a time, but the t-shirts are his money makers.<\/p>\n

\u201cIf you want it on a t-shirt, I can get it on a t-shirt for you, ask and you shall receive,\u201d he laughed.<\/p>\n

You can check out Smith\u2019s clothing line on DirtyHeartsApparel.bigcartel.com<\/p>\n","protected":false},"excerpt":{"rendered":"

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