<\/a>Breanna Stewart<\/p>\n

First week sale numbers are in and Adele continues to ascend to ground breaking new heights with her breakthrough new album, \u201c25\u201d.<\/p>\n

The English soul singer\u2019s third studio album, following the massive success of her international crossover, \u201c21\u201d, which spawned chart-toppers \u201cRolling in the Deep\u201d, \u201cSomeone Like You\u201d, and \u201cSet Fire to the Rain\u201d, has managed to top global sale charts worldwide.<\/p>\n

According to Nielsen Music, within its first week of release, Adele\u2019s, \u201c25\u201d, managed to sell more than 3.38 million copies in the United States alone, besting boy bands, N*SYNC\u2019s record of 2.42 million copies sold for their then sophomore album, \u201cNo Strings Attached\u201d from March 2000.<\/p>\n

This record breaking number also surpasses Taylor Swift\u2019s album, \u201c1989\u201d, a new direction into the pop genre for the country music singer, sale numbers of 1.8 million albums sold throughout the entire year of 2015.<\/p>\n

Media Traffic, a permission-based contextual advertisement company, which tracks global sales numbers for both physical and digital music, has also tallied the results of \u201c25\u201d, and reports that the new album from Adele, real name, Adele Adkins, has sold more than 5.7 million albums worldwide since its release on Nov. 20, making 27-year old Adele one of the world\u2019s best-selling artists today, alongside music peers Beyonc\u00e9, Jay-Z, Justin Bieber, and One Direction.<\/p>\n

Daphne Hennis, a junior marketing major from Atlanta, is proud of Adele\u2019s success and admits to purchasing the new album.<\/p>\n

\u201cI love Adele. I think her music is influential and it\u2019s something new,\u201d said Hennis. \u201cI got the album the night it came out. I love \u2018Hello\u2019. It\u2019s my favorite song from the album.\u201d<\/p>\n

\u201cHello\u201d, the lead single from \u201c25\u201d, has also broken records alongside the album, as well. 24-hours after its release on Vevo Records, the single achieved more than 27.7 million views, once again besting the former record set by Swift\u2019s \u201cBad Blood\u201d music video, which accumulated 20.1 million views within the same time span<\/p>\n

Lennie Milton, a freshman accounting major from Clinton, Miss., although a fan of Adele, wonders if the singer would garner the same worldwide acclaim and success had she been an African-American artist.<\/p>\n

\u201cDon\u2019t get me wrong, I love Adele,\u201d said Milton. \u201cBut when Beyonc\u00e9 came out with her album (Beyonc\u00e9), it sold 828,000 copies in 3 days, but it took her another year to reach the same 5 million that Adele has already surpassed. I don\u2019t know, but it kind of makes you wonder.\u201d<\/p>\n

Another JSU student and Jackson native, Alisa Kitchens, a music education major, also shares Milton\u2019s sentiments, and ponders why black artists, with similar sounds and voices, do not receive the same mainstream attention that Adele has received.<\/p>\n

\u201cWe invented music,\u201d said Kitchens. \u201cR & B, soul, that is our genre. You have Ne-Yo\u2019s, Jazmine Sullivan\u2019s, Fantasia\u2019s, Ledisi\u2019s, who sound just like her, who put just as much work and effort into their albums, and they only sell 30,000 copies in the first week, if that. What does that really say?\u201d<\/p>\n

However Jeoffrey Lewis, also a music education major and self-recording artist, believes that Adele\u2019s marketing is to be credited for her success.<\/p>\n

\u201cYou\u2019ve got black artists that have the same sound, true, but they don\u2019t do a good job of promoting themselves,\u201d said Lewis, a Magnolia, Miss. native. \u201cAdele has been everywhere. She\u2019s been on \u2018Saturday Night Live\u2019, she\u2019s been promoting her album on social media, she\u2019s been everywhere. Sometimes, unless I check iTunes, I would never know that Tyrese has an album out.\u201d<\/p>\n

And although Lewis believes that Adele is blurring the color lines for her music, he boasts that her talent as a once in a lifetime artist who deviates from the status quo, cannot be denied.<\/p>\n

\u201cAdele sounds black. The first time I heard a song from her, I thought she was black. People like that,\u201d said Lewis. \u201cPeople also can identify with her music and she\u2019s singing about love and heartbreak, not sex, guns, and drugs. That doesn\u2019t happen anymore. Artists today have to have vulgarity to sell. Adele, to her credit, does none of that. She sings and that\u2019s it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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