Miss JSU wearing Historically Fresh. Photo: Javier High<\/figcaption><\/figure>\n\u201cSome struggles that have come up since officially launching are learning our customers and which market to specifically cater to,\u201d he said. \u201cAlso, the logistics behind ordering shirts from a local business and getting them to the beloved customers is also hard.\u201d<\/p>\n
Historically Fresh offers shirts with prices ranging from $21 to $49. High stated that his number one inspiration for making affordable and fashionable clothing came from thrift stores. His other inspirations are FUBU and Billionaire Boys Club, two clothing lines created by black men.<\/p>\n
\u201cThrift stores have a lot of variety and colors at cheap prices but very unique pieces to pull ideas from and I\u2019ve always been attracted to that,\u201d High said. \u201cOther inspirations are Daymond John, the founder of FUBU, and Pharrell Williams, the founder of Billionaire Boys Club. Their branding is flawless.\u201d<\/p>\n
Historically Fresh is currently only available to buy online but High wants to start doing pop-up shops. He is also interested in one day opening a store on the JSU campus.<\/p>\n
\u201cI want an official store right here on Jackson State\u2019s campus just to say that a great brand started here,\u201d he said.<\/p>\n
High\u2019s advice to anyone wanting to start their own business is to not be afraid to take risks and to not let an idea sit around for too long.<\/p>\n
\u201cIf you have a great idea, act on it,\u201d he said.<\/p>\n
The official website for Historically Fresh is HistoricallyFresh.com. The brand came be found on Instagram as @HistoricallyFresh and on Twitter as @Hstlfrsh.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Chelsey Jones Staff Writer\/MC486 Javier High, a young entrepreneur at Jackson State University, wants to make historically black colleges and universities \u201chistorically fresh.\u201d High, a…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_post_options":"{}","editor_plus_copied_stylings":"{}","_mi_skip_tracking":false},"categories":[4,12],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/posts\/8813"}],"collection":[{"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/comments?post=8813"}],"version-history":[{"count":0,"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/posts\/8813\/revisions"}],"wp:attachment":[{"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/media?parent=8813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/categories?post=8813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.jsums.edu\/jsuflash\/index.php\/wp-json\/wp\/v2\/tags?post=8813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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