{"id":9594,"date":"2019-02-15T23:03:54","date_gmt":"2019-02-15T23:03:54","guid":{"rendered":"http:\/\/sites.jsums.edu\/jsuflash\/?p=9594"},"modified":"2019-02-15T23:03:54","modified_gmt":"2019-02-15T23:03:54","slug":"valentines-day-spending-expected-to-reach-record-high","status":"publish","type":"post","link":"https:\/\/sites.jsums.edu\/theflash\/index.php\/2019\/02\/15\/valentines-day-spending-expected-to-reach-record-high\/","title":{"rendered":"Valentine\u2019s Day spending expected to reach record high"},"content":{"rendered":"

Cianna Hope Reeves<\/strong><\/p>\n

Managing Editor<\/strong><\/p>\n

 <\/p>\n

Discovering creative and thoughtful ways to profess adoration for your significant other on Valentine\u2019s Day does not only come with pressure, it also comes with a price tag.<\/p>\n

Valentine\u2019s Day is one of the largest<\/p>\n

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Google image<\/figcaption><\/figure>\n

spending holidays that most Americans celebrate despite a decrease in flourishing relationships.<\/p>\n

Valentine\u2019s Day is continuing to receive attention from lovers and those who are single.<\/p>\n

According to National Retail Federation (NFR), total spending for the romantic holiday is expected to be $20.7 billion, which is an increase of 6 percent in the previous year\u2019s $19.6 billion.<\/p>\n

Based on an annual survey conducted by Prosper Insights and Analytics, individuals stated they would spend an average of\u00a0\u00a0$161.96.<\/p>\n

Although the total amount spent from 2017 to 2019 has increased, the number of couples celebrating the national holiday is becoming a downward trend.<\/p>\n

\u201cThe vast majority of Valentine\u2019s Day dollars are still spent on significant others, but there is a big increase this year in consumers spreading love to children, parents, friends and coworkers,\u201d said NRF President and CEO Matthew Shay.<\/p>\n

Valentine\u2019s Day customers are also shifting from the traditional method of purchasing chocolates and roses for their significant other.<\/p>\n

Today, common gifts include creative candle-lit dinners, room makeovers, and personalized high-end jewelry, just to name a few.<\/p>\n

Men have usually been the heavy spenders and they are expected to keep the title as the highest consumers with an average total of $229.54 in 2019\u2014a whopping 20 percent surge from last year\u2019s data.<\/p>\n

Meanwhile, the average woman said $100 is the maximum total they would pay when purchasing gifts.<\/p>\n

Crystal Jones, a senior political science major from Chicago, Ill., admitted she does not spend excessively like her significant other.<\/p>\n

\u201cIn previous years, I have gifted my boyfriend with popular PlayStation games, clothes and candy which usually costs $120. Meanwhile, he is the one to splurge by buying me more personalized items, so it would cost around $240. After all, this is a lady\u2019s holiday,\u201d said Jones.<\/p>\n

Just over half of Americans will participate in the holiday this year and romantic gifts are becoming more of a demand.<\/p>\n

Jewelry is the most popular present exchanged by couples, which will mostly likely be adapted by 20 percent of consumers resulting in a spending total of $4.3 billion.<\/p>\n

The second common gift for loved one are a bouquet of flowers\u2014preferably red roses. Given that red resembles romance, red roses have been embraced as a signification of love.<\/p>\n

Due to the excessive demand of colored flower arrangements on Valentine\u2019s Day, over 250 million roses are produced for the special day<\/p>\n

Chocolate and candy rank as the third item on the list to give your valentine. This is the most traditional way couples profess their love for one another\u2014and the cheapest. Consumers spend $1.7 billion on candy alone.<\/p>\n

Lastly, love letters are projected to stay on the scene. Although the decline of sentimental and passionate love notes has been replaced by text messages, couples will exchange 190 million greeting cards during Valentine\u2019s Day, according to the Greeting Card Association.<\/p>\n

Among age groups, individuals 30-44 are the largest consumers when Valentine\u2019s Day approaches, spending around $280, followed by those 25-34 at $240.<\/p>\n

Department stores are the most common shopping destination, whether it is for their partner, family, friend or themselves.<\/p>\n

\u201cValentine\u2019s Day means different things for different people,\u201d said Phil Rist, Prosper vice president of strategy.<\/p>\n

He continued, \u201cWhether it\u2019s a day of romance or one of making sure their children have enough cards in their backpacks for each of their classmates, it is an important day for those who choose to participate.\u201d<\/p>\n

If you were not told today, Happy Valentine\u2019s Day from The Blue & White Flash!<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cianna Hope Reeves Managing Editor   Discovering creative and thoughtful ways to profess adoration for your significant other on Valentine\u2019s Day does not only come with pressure, it also comes with a price tag. Valentine\u2019s Day is one of the largest spending holidays that most Americans celebrate despite a decrease in flourishing relationships. Valentine\u2019s Day […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-9594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-campus-news"},"_links":{"self":[{"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/posts\/9594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/comments?post=9594"}],"version-history":[{"count":0,"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/posts\/9594\/revisions"}],"wp:attachment":[{"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/media?parent=9594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/categories?post=9594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.jsums.edu\/theflash\/index.php\/wp-json\/wp\/v2\/tags?post=9594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}